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Brand and websites that give you the power and confidence to take your business forward.

Graphic designer. 

Brand strategist.

Based in Lancaster, Lancashire, UK but collaborates worldwide.

© Helen Cullen-Williams 2020



Branding that reflects the heart of your business

Whichever branding package you choose, we always start with the strategy and meaning behind your business. The result is a brand or logo designed to bring you and your target audience together.

Take a look a my portfolio to see some past projects.


I support you in identifying your target audience and we will work together to establish your brand mission and brand values.

Once we have a solid strategy behind your brand, we develop your visual brand style, during which the process follows that for 'VISUAL BRAND' (see next box).

The whole thing takes about a month.

This process really pushes you to get to the heart behind your business. You'll gain a deeper understanding of the direction you're going.

You will feel the confidence that comes with the clarity of knowing exactly what your business 'means' and where you want to take it.



This includes your logo as well as the colours, fonts and any other visual elements we think would show off your brand to it's very best.

It takes around four weeks to complete.


The process runs the same as for the 'LOGO ONLY' (see next box). We start with your brand mission and brand values and work together to translate your ideas into a visual brand style that really captures the essence behind your business.

You receive a brand style sheet that summarises all your brand elements, as well as your finished logo.

You move forward with confidence, knowing you have exactly the right brand look to attract your ideal customers.


Get the power of a unique, bespoke logo designed with your target audience in mind - even if you're on a tight budget.

It takes about three weeks to develop your perfect logo.

We start with an exploratory process so I can really get to know you, your business and your target audience. Once we've got that all locked down, we agree on a visual style and then it's the exciting part where you meet your new logo for the first time! You'll get two to choose from.

We have online calls and revisions to the design built into the process, so you can be sure you'll love your finished logo.



Want to feel this brand confidence?